Education:
48%
Bachelor's Degree
22%
Associate's Degree (or other 2-year degree)
Search Marketing Strategists
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Job Outlook:
None
Education:
Bachelor's degree
Salary
High:
$131,850.00
Average:
$78,880.00
Hourly
Average:
$37.92
What they do:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
On the job, you would:
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Personality
| A3 | Your Strengths | Importance |
Characteristics of this Career |
|---|---|---|---|
|
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94% | Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems. | |
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91% | Attention to Detail - Job requires being careful about detail and thorough in completing work tasks. | |
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86% | Initiative - Job requires a willingness to take on responsibilities and challenges. | |
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84% | Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations. | |
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82% | Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace. | |
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81% | Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. | |
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81% | Persistence - Job requires persistence in the face of obstacles. | |
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77% | Integrity - Job requires being honest and ethical. | |
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75% | Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. | |
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70% | Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
| A3 | Your Strengths | Importance |
Strengths |
|---|---|---|---|
|
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72% | Enterprising - Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law. |
| A3 | Your Strengths | Importance |
Values of the Work Environment |
|---|---|---|---|
|
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72% | Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. | |
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61% | Working Conditions - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. |
Aptitude
| A3 | Your Strengths | Importance |
Abilities | Cognitive, Physical, Personality |
|---|---|---|---|
|
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75% | Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences. | |
|
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75% | Written Comprehension - The ability to read and understand information and ideas presented in writing. | |
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75% | Oral Expression - The ability to communicate information and ideas in speaking so others will understand. | |
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72% | Written Expression - The ability to communicate information and ideas in writing so others will understand. | |
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72% | Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). | |
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72% | Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem. | |
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72% | Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense. | |
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69% | Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). | |
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69% | Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). | |
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69% | Speech Recognition - The ability to identify and understand the speech of another person. | |
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69% | Speech Clarity - The ability to speak clearly so others can understand you. |
Job Details
Responsibilities
Update knowledge about emerging industry or technology trends.
Provide customer service to clients or users.
Provide customer service to clients or users.
Evaluate utility of software or hardware technologies.
Maintain the inventory of equipment.
Develop guidelines for system implementation.
Collaborate with others to determine design specifications or details.
Coordinate resource procurement activities.
Collaborate with others to develop or implement marketing strategies.
Develop computer or information security policies or procedures.
Prepare graphics or other visual representations of information.
Implement advertising or marketing initiatives.
Collaborate with others to develop or implement marketing strategies.
Develop specifications or procedures for website development or maintenance.
Design websites or web applications.
Write computer programming code.
Coordinate project activities with other personnel or departments.
Coordinate resource procurement activities.
Analyze market or customer related data.
Design computer modeling or simulation programs.
Implement advertising or marketing initiatives.
Collaborate with others to develop or implement marketing strategies.
Collaborate with others to develop or implement marketing strategies.
Analyze website or related online data to track trends or usage.
Implement advertising or marketing initiatives.
Analyze website or related online data to track trends or usage.
Collaborate with others to develop or implement marketing strategies.
Design websites or web applications.
Analyze website or related online data to track trends or usage.
Design websites or web applications.
Coordinate project activities with other personnel or departments.
Implement advertising or marketing initiatives.
Evaluate utility of software or hardware technologies.
Recommend changes to improve computer or information systems.
Implement advertising or marketing initiatives.
Implement advertising or marketing initiatives.
Implement advertising or marketing initiatives.
Develop performance metrics or standards related to information technology.
Design websites or web applications.
Analyze website or related online data to track trends or usage.
Collaborate with others to develop or implement marketing strategies.
Design websites or web applications.
Design websites or web applications.
Implement advertising or marketing initiatives.
| A3 | Your Strengths | Importance |
Attributes & Percentage of Time Spent |
|---|---|---|---|
|
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98% | Electronic Mail - How often do you use electronic mail in this job? | |
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97% | Spend Time Sitting - How much does this job require sitting? | |
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82% | Indoors, Environmentally Controlled - How often does this job require working indoors in environmentally controlled conditions? | |
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82% | Freedom to Make Decisions - How much decision making freedom, without supervision, does the job offer? | |
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81% | Telephone - How often do you have telephone conversations in this job? | |
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81% | Structured versus Unstructured Work - To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals? | |
|
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75% | Face-to-Face Discussions - How often do you have to have face-to-face discussions with individuals or teams in this job? | |
|
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69% | Time Pressure - How often does this job require the worker to meet strict deadlines? | |
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69% | Impact of Decisions on Co-workers or Company Results - What results do your decisions usually have on other people or the image or reputation or financial resources of your employer? | |
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69% | Importance of Being Exact or Accurate - How important is being very exact or highly accurate in performing this job? | |
|
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66% | Work With Work Group or Team - How important is it to work with others in a group or team in this job? | |
|
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70% | Duration of Typical Work Week - Number of hours typically worked in one week. |
| A3 | Your Strengths | Importance |
Tasks & Values |
|---|---|---|---|
|
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96% | Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. | |
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91% | Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. | |
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91% | Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job. | |
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90% | Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems. | |
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87% | Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. | |
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87% | Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources. | |
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86% | Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them. | |
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84% | Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. | |
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83% | Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. | |
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81% | Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used. | |
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75% | Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. | |
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75% | Providing Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. | |
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74% | Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work. | |
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73% | Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time. | |
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70% | Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |