Graphic Designer
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Salary Range: $40,000 to $59,999
Average Hourly: $25.66
Education: Bachelor's degree
Number of Jobs: 254,100
Jobs Added to 2029: 7,300
Growth: Slower than average
Go here to see salary and job data specific to the United Kingdom.
What Graphic Designers Do
Duties
Graphic designers typically do the following:
- Meet with clients or the art director to determine the scope of a project
- Use digital illustration, photo editing software, and layout software to create designs
- Create visual elements such as logos, original images, and illustrations to help deliver a message
- Design layouts, including selection of colors, images, and typefaces
- Present design concepts to clients or art directors
- Incorporate changes recommended by clients or art directors into final designs
- Review designs for errors before printing or publishing them
Graphic designers, also referred to as graphic artists or communication designers, combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.
Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together in print or on a webpage, including how much space each will have. When using text in layouts, graphic designers collaborate with writers, who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers may transform data into visual graphics and diagrams to make complex ideas more accessible.
Graphic design is important to market and sell products, and it is a critical component of brochures and logos. Therefore, graphic designers often work closely with people in advertising and promotions, public relations, and marketing.
Frequently, designers specialize in a particular category or type of client. For example, some designers create the graphics used on product packaging, and others may work on the visual designs used on book jackets.
Graphic designers need to keep up to date with software and computer technologies in order to remain competitive.
Some individuals with a background in graphic design become postsecondary teachers and teach in design schools, colleges, and universities.
Some graphic designers specialize in experiential graphic design. These designers work with architects, industrial designers, landscape architects, and interior designers to create interactive design environments, such as museum exhibitions, public arts exhibits, and retail spaces.
Work Environment
| Self-employed workers | 19% |
| Specialized design services | 9 |
| Advertising, public relations, and related services | 8 |
| Printing and related support activities | 7 |
| Newspaper, periodical, book, and directory publishers | 4 |
Graphic designers generally work in studios, where they have access to equipment such as drafting tables, computers, and software. Although many graphic designers work independently, those who work for specialized graphic design firms are often part of a design team. Many graphic designers collaborate with colleagues or work with clients on projects.
Work Schedules
Graphic designers’ schedules vary depending on workloads and deadlines.
Those who are self-employed may need to adjust their workday to meet with clients in the evenings or on weekends. In addition, they may spend some of their time looking for new projects or competing with other designers for contracts.
Job Outlook
Employment of graphic designers is projected to grow 3 percent from 2020 to 2030, slower than the average for all occupations.
Despite limited employment growth, about 23,900 openings for graphic designers are projected each year, on average, over the decade. Most of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
How to Become a Graphic Designer
Education
Graphic designers typically need a bachelor's degree in graphic design or a related fine arts field. People who have a bachelor’s degree in another field may complete technical training in graphic design to meet most hiring qualifications.
The National Association of Schools of Art and Design accredits more than 360 postsecondary colleges, universities, and independent institutes with programs in art and design. Most programs include courses in studio art, principles of design, computerized design, commercial graphics production, printing techniques, and website design. In addition, students should consider courses in writing, marketing, and business, all of which are useful in helping designers work effectively on project teams.
High school students interested in graphic design should take basic art and design courses, if available. Many bachelor’s degree programs require students to complete a year of basic art and design courses before being admitted to a formal degree program. Some schools require applicants to submit sketches and other examples of their artistic ability.
Many programs provide students with the opportunity to build a portfolio—a collection of completed works that demonstrates an artist’s styles and abilities. For many artists, including graphic designers, developing a portfolio is essential because employers rely on portfolios in making hiring decisions.
Graphic designers must keep up with new and updated computer graphics and design software, either on their own or through formal software training programs. Professional associations that specialize in graphic design, such as AIGA, offer courses intended to keep the skills of their members up to date.
Other Experience
Graphic designers often gain experience through internships, which they may undertake while enrolled in a design program. Internships allow aspiring graphic designers to work with designers and to experience the design process from concept to completion.
Licenses, Certifications, and Registrations
Certification programs are generally available through software product vendors. Certification in graphic design software demonstrates competence and may provide jobseekers with a competitive advantage.
Advancement
Experienced graphic designers may advance to chief designer, art director, or other supervisory positions.
Important Qualities
Analytical skills. Graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message.
Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.
Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately and effectively convey information.
Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.
Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey their client’s message.
Time-management skills. Graphic designers often work simultaneously on multiple projects, each with a different deadline.